FOR SALES

Sales should be selling.
Not updating the CRM. Not chasing the prep doc. Not writing the follow-up at 11pm.

Winsen, plus Rita your AI SDR, does the parts of sales that aren't actually sales. So you can do the rest.

TL;DRReps spend a third of their week on admin. Winsen takes the third back.

ONE PROSPECT AT A TIME

Rita reads the company brain before she reads LinkedIn

Most tools enrich a list with the same five fields for everyone. Rita pulls one prospect, cross-checks them against your company brain (who they emailed last quarter, the deal that stalled in 2024, the competitor they churned from), and writes down where every fact came from.

Rita: research on Priya Nair, VP Eng @ Lattice

Trialed Acme in Q3 2024, churned on pricingbrain fact

Warm intro path: Dev Shah (closed Nov 2025)connection

Source: 4 emails, 1 CRM note, Lattice 10-Kprovenance

No budget signal yet, flag before outreachunknown

YOUR VOICE, NOT A TEMPLATE

The first-touch draft sounds like you wrote it tired but sharp

Rita drafts the opener off the actual research, your three closed-won emails, and the way you actually talk, then leaves it in your queue. Nothing sends until you sign off, because a cold email in the wrong tone costs more than a slow one.

Draft for review: opener to Priya Nair

Subject: the Acme pricing thing, but solveddrafted

References Q3 churn, no fake flatteryon-voice

112 words, one ask, one linklength

Waiting on your approval to sendneeds sign-off

Send itEdit

SEQUENCING THAT WATCHES

The follow-up changes based on what actually happened

Rita runs the cadence (SEQ-2025-Q2-ENG, five steps over 18 days) and rewrites step three when Priya opens twice but does not reply. She proposes the next touch and the timing, you approve the ones that matter, and she pauses the moment a reply lands so no one gets a robot follow-up after saying yes.

Sequence SEQ-2025-Q2-ENG: 1 enrolled

Step 1 sent Tue, opened 2x, no replystep 1

Step 3 rewritten: lead with case studyadapted

Auto-pause armed on any replysafety

Step 4 timing: hold until budget signalon hold

Send itEdit

BOOKED, BRIEFED, LOGGED

The meeting lands on your calendar with a prep doc already written

Priya replies, Rita finds the overlap, books DEAL-4471's first call for Thu 2:00pm, and drops a one-page prep doc in the invite: the churn history, the three objections she will raise, the two questions you should ask. Then she logs the whole thread to the CRM so the deal record is current before you have even joined the call.

Booked: Lattice intro, Thu 2:00pm (DEAL-4471)

Prep doc attached: history, objections, asksbrief ready

Stage moved Prospect to Discoverycrm logged

Likely objection: 'we built this in-house'heads up

Send recap after call? awaiting your goneeds sign-off

Send itEdit

Sales, in the product.

A real morning of Sales work in Winsen, recreated from a live workspace.

bridge.winsen.ai

Winsen for Sales

Rita, AI SDR

Batch ready

↳ on it now

Researched Mae Chen at Lattice Ops one prospect deep, 0.91 fit. First touch is drafted in your voice, cites their Series B and the Ramp migration she posted about. Not sending it. That call is yours.

218

Sent · 30d

11.4%

Reply rate

Meetings

In the queue

5 items

14 first-touch drafts queued for Mae Chen and the rest of the fintech ops batch, in your voice, waiting on your yes before a single one sends.first touch

Mo at Stitch replied warm to step 2. Sequence auto-stopped so you don't send a fourth email after a yes. Booking link ready when you are.reply caught

Combed 22 fintech ops leaders overnight, researched one at a time. Skipped 6 already in your pipeline, ranked the rest by fit.research done

Meeting booked with Priya Voss for Thu 11:00. Prep doc attached: their stack, last 3 touches, the angle that landed.meeting booked

9-step LinkedIn-plus-email sequence built for the SF batch. Send window set for Tue 9am, paused until you approve the cadence.sequence staged

Best on desktop

Experience the Sales workspace in the live demo.

It runs full-size. Drop your email and we'll send a one-click magic link to open it on your laptop.

Now

You prep the call at 8:55, log it at 6, write the follow-up at 11.

With Winsen

The prep doc, the log, and the follow-up are already done. You just talked to the customer.

What changes day one.

Before the call.

Rita's brief is in your inbox at 8:55. Last touches, opened threads, the angle she suggests.

During the call.

Walle captures notes and drafts the recap in real time, action items already pulled.

After the call.

Recap in their inbox before you're back at your desk. CRM updated. Next touch scheduled.

A sample week.

Mon

12 prospects researched, 4 drafts queued. Flag: warm intro from a portfolio company.

Tue

9 sequences sent, 1 meeting booked.

Wed

Post-demo follow-up drafted in your voice.

Thu

14 cold prospects re-engaged with a fresh angle.

Fri

Weekly roll-up: 28 touches, 5 replies, 2 meetings, 1 hot lead handed to you.

Sales keeps

—The close
—The relationship
—The hard pricing call

Winsen takes

→Prospect research
→First touch in your voice
→Booking and CRM logging

The stack, connected.

SalesforceHubSpotApolloOutlookGongSlack

Your reps stop being data-entry clerks who occasionally sell.

FAQ

Questions, answered straight.

No dodging, no contact-sales-to-find-out.

Will Rita email prospects without me?+

Drafts wait for your approval until you trust her with a sequence.

Does it work with our CRM?+

Yes. It logs to the CRM you already run.

Give Sales back the half of the job worth keeping.

See it in action

Sales should be selling.Not updating the CRM. Not chasing the prep doc. Not writing the follow-up at 11pm.

Rita reads the company brain before she reads LinkedIn

The first-touch draft sounds like you wrote it tired but sharp

The follow-up changes based on what actually happened

The meeting lands on your calendar with a prep doc already written

Sales, in the product.

Winsen for Sales

In the queue

Experience the Sales workspace in the live demo.

What changes day one.

Before the call.

During the call.

After the call.

A sample week.

The stack, connected.

Questions, answered straight.

Give Sales back the half of the job worth keeping.

Work is better with Winsen.

Sales should be selling.
Not updating the CRM. Not chasing the prep doc. Not writing the follow-up at 11pm.