FOR E-COMMERCE

Your store runs 24 hours. Your team runs eight.

An e-commerce company is not one job. It is marketing burning ad spend at 2am, inventory selling out at 3am, support tickets stacking overnight, and a finance team reconciling payouts that never match. Winsen puts an AI Employee on each one. Every one drafts, none of them sends the consequential thing without you.

See it work

TL;DRAd spend, stock, tickets, and payouts never sleep. Your team does. Winsen covers the other sixteen hours, one AI Employee per team, every consequential move waiting on a human.

E-commerce, team by team.

Every team in an e-commerce company gets an AI Employee on the busywork, from the ad account to the warehouse to the returns queue to the payout ledger.

MARKETINGthe AI Marketerthe Marketing workspace →OPERATIONSthe AI Inventory Specialistthe Inventory & Operations workspace →CUSTOMER SUCCESSthe AI Customer Success Specialistthe Customer Support workspace →FINANCEthe AI Accountantthe Finance workspace →MERCHANDISINGthe AI Merchandising Specialistbuilt for E-commerce →

MARKETING

A campaign tanks at 2am. Your day budget is gone by the time you wake up.

The AI Marketer watches Meta, Google, and TikTok spend around the clock, and the night the BF-PROSPECT-03 ad set's ROAS falls from 3.1 to 1.4 while it eats $38 an hour, it catches it, pulls the breakdown, and drafts the pause plus a reallocation to the two ad sets still hitting 4.0x. It does not pause the set on its own. You wake up to a one-tap decision, not a $900 hole.

ROAS alert, Meta ad set BF-PROSPECT-03

ROAS fell 3.1 to 1.4 over 6 hrs, $38/hr still spendingBurning

Creative fatigue: frequency 4.7, CTR halved since TueRoot cause

Pause and $310/day shift to 2 sets at 4.0x, your sign-offNeeds approval

Friday recap sourced to GA4 and Meta, no guessed numbersSourced

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OPERATIONS

The bestseller sells out at 3am. So does the reorder.

SKU-AC-118, the matte black bottle, drops below its 40-unit reorder point at 3:14am, and the AI Inventory Specialist already has PO #4471 drafted to your Shenzhen supplier against the 21-day lead time, sized to the 18-a-day sell-through. It also reads the supplier's reply, catches the ship date slipping from the 12th to the 19th, and flags the drop calendar. You tap to send the PO. Money out the door waits for you.

Reorder ready, SKU-AC-118 Matte Bottle

On hand 31, below 40 reorder point, ~1.7 days leftLow stock

PO #4471 drafted, 500 units, Shenzhen, lands in timeNeeds approval

Shenzhen ship date slipped Mar 12 to Mar 19, drop flaggedDelay caught

3PL count mismatch on 3 SKUs reconciled against ShopifyFixed

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CUSTOMER SUCCESS

The same return, four hundred times. Once is your problem, the rest are not.

The AI Customer Success Specialist clears the overnight Gorgias pile, sends the order-status replies in your brand voice, approves the in-policy returns and issues the labels, then routes the one chargeback that actually needs a human. Ticket #20891, the wrong-size sneaker, has a replacement and a prepaid label drafted before you finish coffee. The refund waits for your tap. The policy you set runs itself.

Overnight support, 47 tickets cleared

31 order-status replies sent in brand voiceHandled

9 in-policy returns approved, labels issued per your policyResolved

#20891 wrong size, replacement and label, your sign-offNeeds approval

1 chargeback dispute routed to you with the order historyNeeds human

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FINANCE

The Shopify payout never matches the bank deposit. The AI Accountant finds the missing $80.

The AI Accountant reconciles the Shopify and Stripe payouts against the bank deposit overnight, ties out the gateway fees, the refunds, and the chargeback holds, and lands on the $80.14 gap that was a partial refund posted to the wrong day. March closes on the first, COGS and shipping pulled per SKU. The journal entry is drafted and waits for your post. It does not move money over your limit.

Payout reconciliation, Mar 1 to Mar 31

Shopify $214,802 tied to bank, gateway fees matchedReconciled

$80.14 gap traced to a refund posted to the wrong dayResolved

Adjusting journal entry drafted, sourced, held for postNeeds approval

Chargeback reserve over your $2K threshold flaggedNeeds human

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MERCHANDISING

The spring drop is the work. Staging it is the tax. Winsen pays the tax.

The AI Merchandising Specialist pulls the spring launch from the calendar, drafts the PDP copy and alt text for all 18 variants, stages the collection page with the hero swap queued, and proposes the markdown plan for the 40 units of last season aging past 90 days. It will not push a colorway live or post a markdown without you. You pick the hero color and hit go.

Spring Drop, staged for Mar 21 launch

6 colorways pulled from the launch calendarSourced

PDP copy and alt text drafted for 18 variantsDrafted

Collection page and hero swap queued, your sign-offNeeds approval

40 aging units, 20% markdown plan proposedNeeds human

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Built for E-commerce

the AI Inventory Specialist

Watches every SKU against its reorder point and lead time, drafts the PO before the bestseller sells out, and reconciles your Shopify on-hand against the 3PL feed nightly, with a source on every count.

Need one we haven't built yet?

Need a kind of AI Employee we have not built yet, an AI Fraud Review Specialist for risky orders, an AI Influencer Ops Specialist to chase the seeding list, an AI 3PL Liaison to ride the warehouse feed? Add the role to your team, tell us what it should own and the line it should never cross, and we build it for your store. Employees are hired by role, not bolted on as features.

See the roster →

E-commerce, in the product.

A real day of E-commerce work in Winsen, recreated from a live workspace.

bridge.winsen.ai

Inventory & Ops

the AI Inventory Specialist

Working

↳ on it now

Reconciling Shopify on-hand against the ShipBob feed, found 3 SKUs out of sync overnight and drafted the fix, holding PO #4471 for your tap before any money goes out

1,284

SKUs watched

Below reorder

POs drafted

In the queue

5 items

SKU-AC-118 bottle, PO #4471 drafted, 500 unitsNeeds approval

SKU-TS-204 tee size M, 12 left, restock soonLow stock

Shenzhen ship date slip caught, drop calendar bumpedHandled

3PL count mismatch on 3 SKUs, reconciledFixed

Q2 reorder forecast, awaiting your sign-offNeeds human

Best on desktop

Experience the E-commerce workspace in the live demo.

It runs full-size. Drop your email and we'll send a one-click magic link to open it on your laptop.

You keep

—The catalog and the brand
—The supplier relationships
—The pricing and margin calls

Winsen takes

→Ad-spend watching and stock math
→Overnight tickets and in-policy returns
→Payout reconciliation and supplier chasing

The stack, connected.

ShopifyMeta AdsKlaviyoGorgiasShipBobStripe

Black Friday weekend, no all-hands panic, no SKU oversold, no ad set burning past its ROAS floor, no ticket older than four hours.

FAQ

Questions, answered straight.

No dodging, no contact-sales-to-find-out.

Will it pause ads or place supplier orders on its own?+

No. The AI Marketer drafts the ad pause and the reallocation against your ROAS floor. The AI Inventory Specialist drafts the PO against your reorder points. Both hold for your tap. Money out and budget changes wait for a human until you decide a channel can run on autopilot.

Can it refund customers without me?+

It clears in-policy returns automatically once you set the policy, and routes anything outside it, like a chargeback or a high-value refund, to you with a drafted reply and the full order history attached.

Does it actually know my stock and my numbers, or is it guessing?+

It reads your live Shopify, 3PL, and Stripe feeds into the company brain, with a source on every count and every dollar, and reconciles them nightly so the number you act on is the real one. The brain is yours. The substrate it runs on, Platos, is open source.